300+ page authority sites that own categories.
Pillar + cluster architecture, programmatic SEO at scale, and depth of content most agencies won’t bother with. Built to outrank competitors with thinner sites — and to keep compounding for years.
// 300+ pages · Pillar/cluster IA · Bilingual at scale · Built to compound
// 02 — WHY AUTHORITY SITES
Four reasons to go big instead of small.
01 — Architecture
Pillar / cluster done right.
Every page maps to a topical position. Pillar pages anchor categories; cluster pages drill into specifics. Internal linking flows authority up the tree. Sites you can grow to 1,000 pages without losing structure.
02 — Scale
Programmatic SEO at scale.
Service × city pages, comparison pages, integration pages, “alternative to X” pages — generated from data + templates with UNIQUE content per page, not duplicate-content doorway pages. The right way to scale, not the spammy way.
03 — Bilingual
EN + FR full parity at 300+ pages.
Authority sites compound. Bilingual authority sites compound twice — every page exists in two languages with proper hreflang. We do this natively, not as an afterthought translation.
04 — Compounding
Built to grow into authority.
Content + internal linking + technical foundation that compounds. Year 1: you rank locally. Year 2: you rank regionally. Year 3: you’re the category. The site is engineered to keep getting stronger.
// 03 — WHAT’S INCLUDED
Everything in a 300+ page authority build.
Authority sites are a different beast from regular websites. Below is what’s standard.
- Pillar/cluster site architecture plan
- 300+ pages of bilingual content
- Programmatic SEO templates (location × service combos)
- Topical authority hub + cluster mapping
- Internal linking strategy (PageRank flow optimized)
- Schema markup at scale (LocalBusiness, Service, Article, FAQ)
- Custom block theme (no Elementor, no Divi)
- Sitemap + hreflang for bilingual scale
- Search Console + Analytics setup
- 60 days post-launch optimization
- Content briefs for ongoing blog/pillar additions
- Monthly rank tracking across all clusters
// 04 — OUR PROCESS
14 days, four phases.
No surprises.
01
Days 1–2
Brand & Visual
Brand discovery, voice/tone, visual identity, style guide. Foundation locked before pixels move.
02
Days 3–5
Design & Approve
Mockups in 3 days post-brand. One round of revisions. Approved designs become the build spec.
03
Days 6–10
Build & Optimize
Custom block theme, content in both languages, schema markup, internal linking, page speed tuning.
04
Days 11–14
Launch & Handoff
DNS swap, Search Console + Analytics setup, training session, 30-day post-launch support included.
// 05 — GET A QUOTE
Priced to your project,
not to a template.
Every engagement is scoped individually — locked scope, no surprise invoices. Tell us what you need and we’ll send back a clear, fixed quote.
// 06 — FAQ
Authority site questions
we hear from founders.
What’s an “authority site” vs a regular website?
A regular website is a brochure — 5 to 15 pages explaining what you do. An authority site is a comprehensive resource — 300+ pages covering every angle of your topic, structured to rank for everything in your category. Authority sites become the default Google result for their topic.
Do authority sites really outrank thin sites?
Yes — when built properly. Google rewards topical depth (how thoroughly a site covers a subject). A 300-page site that covers every facet of “web design in Greater Montreal” will outrank a 5-page site even if the 5-page site has better individual pages. Authority comes from breadth + quality.
How long does a 300-page build take?
A typical authority site ships in 6 to 10 weeks. Brand + visual identity in week 1, architecture + content strategy in weeks 2–3, programmatic build in weeks 4–7, polish and launch in weeks 8–10. Most pages share structure but have UNIQUE content per page.
Won’t 300 pages of programmatic content trigger Google penalties?
Only if the content is doorway-page spam. Our programmatic pages have ~600 unique words per page, real local data, real value to the reader. The penalty risk is “thin content,” not “many pages.” Google’s John Mueller has explicitly said sites with hundreds of useful pages are fine.
Can we expand beyond 300 pages later?
Yes. The architecture is designed to scale. Add a new city? It plugs into the existing template. New service? Same. You can grow to 1,000+ pages over time without re-architecting. The site is engineered to compound.
How do you handle bilingual content at scale?
WPML for the technical layer (hreflang, URL structure, language switcher). Native Quebec French content (not Google Translate) reviewed by a Quebec French speaker. Every page exists in both languages. The bilingual depth is a competitive moat — most Quebec agencies skip the FR side because it doubles the work.
What’s the ROI on an authority site?
Authority sites are a 12–24 month play. Year 1: foundation + early ranking signals. Year 2: compounding traffic, dominant category rankings. Year 3+: the default Google result, organic-led lead flow that doesn’t depend on ad spend. Our authority-site clients typically see 4-8x traffic growth in year 2 vs traditional 15-page sites.
// 07 — LET’S TALK
Ready to own your category in Google?
Tell us about your business and the category you want to dominate. We’ll map out an authority architecture in 48 hours.
// Response within 24 hours · No outsourcing · Pillar/cluster from day one