Signed proposal to live site.
14 days. Five phases.
No project-manager tax. No scope creep. No “the developer is on vacation.” Just five clean phases from kickoff to launch — exactly what happens, exactly when.
// 14 days · 5 phases · 50/50 payment · 30 days post-launch support
// 02 — BY THE NUMBERS
How we deliver.
14
Days to launch
5
Phases
50/50
Payment split
30
Days post-launch support
// 03 — THE FIVE PHASES
Five phases. Each with a fixed deliverable.
You sign off before we move on.
Every phase has a clear output. You see what we’re building as we build it — no big-reveal at the end, no surprises in the invoice.
01
Days 1–2
Discovery
90-min discovery call. We learn your business, your customers, your competitors. You sign the one-page brief that locks scope and timeline. We invoice 50%.
02
Days 3–4
Strategy
Sitemap + URL structure. Keyword + ranking targets. Content plan (page count, word count, who writes). Schema + hreflang plan. All locked before design starts.
03
Days 5–8
Design
Homepage designed in code (no Figma stage). Approved. Then service-hub + location-template + blog-post templates. You see real, working pages — not mockups.
04
Days 9–12
Build
Full site generated from approved templates. Schema baked in. Bilingual setup. Performance tuning. Lighthouse mobile 90+ verified before we say it’s done.
05
Days 13–14
Launch
Final content review, DNS cutover, 301 redirect map, GA4 + Search Console setup. On call 48 hours post-launch. Final 50% invoice goes out on Day 14.
// 04 — WHY OUR PROCESS
Four reasons our 14-day timeline
doesn’t slip.
Most agencies promise fast and deliver late. Here’s how we actually hit the deadline.
01 — Scope
Scope locked Day 2.
We don’t change scope mid-build. New ideas go on a Phase 6 list (after launch). This is the single biggest reason 14-day projects stay on track.
02 — Code
No Figma stage.
We design in code, not mockups. Skips the back-and-forth of design files. You see working pages you can click through and approve.
03 — Parallel
SEO built in, not bolted on.
Schema, hreflang, content architecture — all happen during the build, not in a separate workstream. No “SEO phase” that adds 4 weeks at the end.
04 — Lean
Owner-operator pricing.
No account manager layer. No junior staff handoffs. You talk to the person actually building your site — every call, every email. Faster decisions, fewer telephone-game errors.
// 05 — FAQ
Process questions
clients ask before signing.
What if it actually takes longer than 14 days?
Most common cause: client content review takes 5 days instead of 2. We don’t penalize for that — your delivery date shifts by however long the review takes. Same scope, same budget. We just don’t start the clock until you’re ready.
Can we change scope mid-project?
Yes, but it goes on a Phase 6 list (after launch). That’s the only way to keep a 14-day timeline. We’ll quote the change as a separate engagement so the original launch isn’t blocked by scope drift.
What if I don’t approve the homepage design?
Day 6 design review includes one round of revisions. If we’re still not aligned after revisions, we pause and have a longer conversation. Better to have a hard conversation on Day 6 than build a site you don’t love.
Do you do projects bigger than 14 days?
Yes. Specialty sites typically run 8-12 weeks. The 14-day timeline is for our standard custom builds (Basic and Authority sites). Same process, just compressed phases.
What’s the 50/50 payment structure?
50% on signed proposal (Day 1). 50% on launch (Day 14). Nothing in between.
What happens after launch?
30 days of post-launch support are included. Bug fixes, small content tweaks, training your team. After 30 days, you can roll into a maintenance plan, an SEO retainer, or just take the site and run.
Ready to start the 14-day clock?
30-min discovery call. No pitch deck. No sales pressure.