How to Start a Blog for Your Small Business

Starting a blog for your business isn’t as easy as it sounds. This article will take you through the process of starting a blog. It will cover topics such as the pros and cons of starting a blog, choosing a topic, and how to build an audience. When it comes to managing your online reputation, […]

Bad grammar hurts the eyes… and your conversion rate.

Creative Content Creation

As a small business owner, you know that you have to write great copy for your website and marketing materials. You also know that you have to be on social media if you want to find customers. But did you know that even if you have great copy and a strong social presence, the quality […]

7 tips for a SEO friendly blog post

how to write a search engine optimized blog post

Everyone loves a good blog post—especially if it ranks well in search engines. But creating content that’s both informative and SEO-friendly isn’t easy. Here are some tips to help you create a blog with a search-optimized structure that will earn you more clicks and online leads. If you want to get the most out of […]

What is SEO and why it’s the most important part of your business

What is SEO? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. The goal of search engine optimization is to ensure that a website or web page appears in a high position […]

How to Take Your Online Presence to the Next Level

Having an active online presence is critical to the success of any business, especially those that are just starting out. Being online makes it easier for your customers to find you all while increasing overall credibility. When you’re online, people tend to trust you more. And when people trust you, they naturally want to buy […]

Google Core Web Vitals – Designing for Optimized User Experience

Google Core Web Vitals - Designing for Optimized User Experience

A big part of Google’s ranking algorithm is user experience. It is not a new development. In fact, it has been part of its mission since the beginning – to provide the best user experience for those using its search engine. This is demonstrated in every new update to their algorithm. In recent years, with […]

Google Core Web Vitals – New Page Experience Signals – Stability

Google Core Web Vitals - Stability

In this series, we have discussed Google’s Core Web Vitals that include new page experience signals. These new signals measure load time, interactivity, and the topic of this article, stability. Load time and interactivity have been around for a while, but measuring stability is brand new. With more focus on the user experience, it makes […]

Google Core Web Vitals – New Page Experience Signals – Interactivity

Core Web Vitals - New Page Experience Signals – Interactivity

Google’s Core Web Vitals, which are coming out later this year, will provide ways to quantify the user experience and identify areas that need improvement. Interactivity is one of the signals to be measured along with page load time and the stability of content as it loads. The key is to focus on optimizing your […]

Google Core Web Vitals – Web Page Load Times and Page Rank

Core Web Vitals - Web Page Load Times and Page Rank

In the next few months, Google is rolling out new Page Experience Signals as part of the Core Web Vitals.  This change in the algorithm is very user-centric and includes metrics related to load time, interactivity, and stability. In this article, we will focus on load times, why they are important, what slows down your […]

Optimize Web Design Using Google Core Web Vitals

Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. … Core Web Vitals are not set in stone – which means they may change from year to year depending on what users expect out of a good web page experience. Google   While this program is […]