Everyone loves a good blog post—especially if it ranks well in search engines. But creating content that’s both informative and SEO-friendly isn’t easy. Here are some tips to help you create a blog with a search-optimized structure that will earn you more clicks and online leads. If you want to get the most out of your blog, you need to make sure it is SEO friendly. Here are 7 tips to get you started.
1. Create a keyword list
Keyword research is the foundation of your marketing strategy. Starting with a keyword list is an easy way to get started on your marketing efforts, and it’s the basis for most (if not all) marketing activities. Once you start marketing, you’ll get more traffic, and will be able to assess what keywords are working for you, and which ones aren’t.
2. Write high quality content
Google’s ongoing battle against low-quality content has taken another turn with the recent announced update to the Algorithm that purports to target sites with thin content. It’s hard to know exactly what those terms mean, except that sites with quality content tend to do a little better at the expense of those with low-quality content. It would seem logical for small businesses to want to write high quality content in order to attract more customers.
3. Use external links to high quality content
Linking out to quality content is an important part of boosting organic search rankings, something that’s especially important for small businesses that are just starting out. Since you don’t have a large existing audience to attract new visitors, you must rely on search engines like Google to direct new customers to your site.
4. Use internal links to related content on your blog
The web has changed a lot since Google was first established, and the SEO industry continues to evolve. One of the most important changes is that search engines no longer simply treat the homepage as a landing page. Instead, they look at the number of internal links a site has to its other content, and the quality of that content. By using internal links to related content on your blog, you can increase the number of times your blog is mentioned, and improve the quality of those mentions.
5. Make sure headings are used to segment different sections
Whether you are writing for your own site or you are writing content for someone else’s blog, you should be using headings to segment different sections of your articles. For example, in this post, I have segmented the article into different sections using headings. The reason why I segmented this article is to make it easier for the reader to follow and scan through.
Headings are one of the most important elements in Web pages. Properly used, they can make the difference between a visitor staying focused on your site or wandering off to another site that is more visually appealing. Headings are used to segment different sections of text so that visitors can quickly get the information they want without having to wade through a lot of extraneous information.
6. Optimize the title and meta description
It’s easy to get lost in the sea of evergreen content out there. While you may be publishing quality content, it’s possible that your audience isn’t always seeing it. Put another way, you may be spending time producing content that no one is seeing. A simple way to get more of your content to the top of search engines and news feeds is to optimize your titles and meta descriptions.
When you’re writing a blog post, your title and meta description are the most important elements you can optimize to make your post more likely to get a click from search engines or from social media. The title of your blog post should clearly and accurately explain what your post is about. The meta description is a short summary of your blog post that is displayed in search results. It is often the deciding factor in whether someone clicks on your link or not.
7. Create a sitemap and submit it to search engines
Creating a website can be fun and all, but it can also be a big hassle. It’s easier to get started with a clear idea in mind of what you want to do with your site, and how you want your site to be structured. A sitemap is a great tool to help you plan your website, because it allows you to figure out where to place content and how to structure your site. Just like any other good project, sitemaps should start with an outline.
It contains the hierarchical organization of pages within a website. It provides a list of the website’s pages to the search engine, and assists search engine in indexing the pages. Generally, a sitemap is created by web designers to assist search engines in indexing websites.
The benefits of having a search engine optimized blog post include getting more leads for your business. Search engine optimization also allows you to grab the attention of your target market. You can design your blog post so it is eye-catching and easy to read. A blog post that ranks well in search engine results is an effective way to increase your following.